Table of Contents
Real estate agents and their brokers have long struggled to retain past customers.
Since its spin off from First American Title in 2010, CoreLogic has evolved into one of the nation’s leading data resources for the real estate industry.
Fundamentally, ePropertyWatch is an agent-branded web report designed to help consumers track their home’s value and also what they would net from selling the home based on current equity.
The Case Study
Berkshire Hathaway HomeServices Fox & Roach REALTORS wanted a solution that was company-branded, real estate-specific and had a high value to its agents’ customers.
While no real estate system or technology is perfect, Fox & Roach’s results are impressive.
Property and Neighborhood Reporting
Enterprising agents stay in touch with past and potential clients by including area statistics and sales information. While this effort is productive for some, this information does not address one of the most important questions every homeowner has: What is my home worth? What would I net if I sold it today? The difficulty in generating this for the hundreds of homeowners in a real estate agent’s database has made manual implementation impractical.
This challenge spawns enormous costs, as real estate firms and their agents pay time and again to acquire new customers for an infrequent transaction. To stay connected for the five to seven years the average homeowner owns a home before selling and buying another is a challenge few agents have mastered. Traditionally, agents applied low-tech solutions such as email newsletters, Thanksgiving pumpkins and holiday cards.
CoreLogic believes it has created a compelling consumer and agent product, ePropertyWatch, that addresses this need and commissioned T3 Sixty (part of the Swanepoel T3 Group) to review it and study how one of its clients, Berkshire Hathaway HomeServices Fox & Roach, uses it.
These are our findings.