There are always trends… and we have been writing about them since we wrote Real Estate Confronts Reality in 1997. Now, almost 20 years later, as we evaluate 2015 and beyond, we celebrate our 27th publication and the 10th edition of our annual Swanepoel Trends Report. A real estate trend is any consistent pattern or change in the general direction of the real estate industry that, over the course of time, causes a statistically noticeable change.
Although trends of course include the economy or a change in mortgage rates, we focus on the business side of the residential real estate industry. We identify those meaningful events, powerful players, ingenious innovations, major acquisitions, key strategic moves, and/or fundamental shifts that are defining or are expected to define or redefine this industry.
We continuously track some 20 mega-trends to see how they evolve and what new iterations time brings. We discard fads, blue sky, and unsubstantiated claims. We monitor meaningful traction and look for movements that show potential for real impact and possible evolution into a mega-trend. Our team of 11 researchers and writers has collectively over 250 years of experience in the real estate industry. This is our world and we care for it.
Author and Editor-in-Chief