This is a hands-on, practical guide covering the full spectrum of the most important elements of the technologies that directly impact your business: online, social media, mobile and so much more. We’ve targeted the very things that increasingly shape and transform the real estate industry in which you and I live, work and earn our keep.
Everyone tells us that consumers are changing, that homebuyers and sellers are different and that the real estate transaction will never be the same. And they’re right! The industry has become a huge data repository for everything that’s real estate and consumers have found it all accessible and useable on their Smartphones and Tablets.
There are a large number of challenges associated with making sense of it: deciding what can be done to maximize the opportunities borne of these significant changes, developing strategies and tactics to capitalize on those opportunities. t’s true that we are already able to do every part of the real estate transaction on the road with our iPad or Smartphone—anywhere, anytime—and some of you already are. But there is so much to keep up with, so much to master—so many programs, apps and ways of doing things—all of which are also continuously changing.
Author and Editor-in-Chief