Social Media is NOT a fad. Social Media is a Game-changer. Some say it may even be the biggest shift since the Industrial Revolution. By 2010 Gen Y will outnumber Baby Boomers and 96% of them have already joined a social network. Have you? Expect our lives to radically and exponentially be changed by Social Media and Networks over the next few years.
Communication, collaboration, networking, marketing and sales—as we knew them last year—will NEVER be the same again. The many traditional forms of media we have been using for decades are being eclipsed with a growth in membership numbers and adoption rates that we have never experienced before. Consumers no longer want or trust advertising to the same levels they did a decade ago. Today they want to talk to other consumers directly, creating a discussion and validating for themselves what they want or believe.
As always, the Swanepoel Reports serve to help guide you through the evaluation, discussion and implementation strategies of this new change.
Author and Editor-in-Chief